Ferret Blog

• 
  Written by
  Tom Cahalan

  Conversion Rates During Recession

  12th Oct, 2008 @ 08:36 pm

  During difficult times, often budgets have to be cut. This goes without saying. So maybe you'll begin to look at reducing everything being spent on your latest website. But before you do that, here's a tip: don't stop testing.

  The entire point behind testing is to maximise every single visitor to your website. Before this "crisis" (I hate to call it that, as it just perpetuates the situation) the situation was still the same: marketing costs are going up, and you've got more and more competitors. You need to stand out. You need to entice your visitors from browsers into buyers. The easy decision is to think everything is equal. Of course a website is useless without any visitors, but it's also incredibly expensive with the wrong visitors and a low conversion rate. Now is the time to go further ahead of your competitors as people seek to spend a bit more time looking for that bargain.

  Tagged in: General

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