Mark Bolitho |
Moss Bros LaunchedWe were delighted when we started speaking with Moss Bros because it was a brand we all knew and liked. It just transpired that the high street stalwart was looking for certain new functionality that was already in development here, namely an incredibly powerful promotions suite that would allow it to set up any conceivable promotion very very easily. Moss needed the ability to exactly mirror in-store promotions online, plus the brief stressed a need to focus on results and integrate with their in-house stock system to provide a seamless multi-channel solution, in 2 distinct phases. Timescale was extremely tight for Phase 1, but the respective teams worked tirelessly to launch successfully. Such was the trust in the ability of both Moss and Lost Ferret teams that it was decided to launch 2 days after Cyber Monday - a decision that paid off, positioning Moss nicely to capitalise on the busy period. Even without marketing, like for like sales in 2010 are consistently up on last year, and Phase 2 involving an overhaul of warehousing and returns functionality will be beginning later this year.Categorised in: Aurora, Site Launches |
0 Comments to “Moss Bros Launched”
