the results
15x increase in sales
Bridge 55
Bridge 55 Managing Director, Andy Southall says:
A chance phone call from Mark at a time when I was preparing to further develop my online business lead to a meeting and the relaunch of bridge55.com. The decision became simple, as a designer is only as good as his work and I was instantly impressed by the quality of previous websites. Both Tom and Mark also understood the vision and potential of the business. I am delighted with the new site: the result speaks for itself. In particular I have appreciated a high level of service with regard to completing all the finishing touches necessary to make the site a true winner. As the business develops I look forward to a successful long-term relationship with Lost Ferret!
www.bridge55.com
launched: September 2009
The newly designed Bridge55 website went live in September 2008, giving a whole new look and feel to the business’s online shop. The owners were looking to take the business to a new level after feeling the limitations of their current low budget, out of the box website solution, but were also concerned that the drop in Google ranking necessarily brought about by a redesign might be a long lasting one.
All fears were soon put into perspective; from the moment the owners saw the designs for the new site they realised they were in extremely good hands. Bridge55.com has since been featured in an acclaimed design gallery and is widely regarded as being one of the best looking e-commerce sites around, let alone in the men’s designer clothing sector.
Results-wise, the new site sells almost 15 times what the old site did; this improvement brought about by the redesign only, with further improvements expected when conversion testing is phased in during 2009/10. Attention to detail and a design and development process with a strong focus on the needs of the end user has seen conversion rise tremendously. From an SEO perspective too, the initial fears of the business owners have been turned into delight – ranking even higher than before on page 1 of Google within one month, and for some competitive, generic terms too – such as ‘men’s designer clothing’ and G-Star clothing’.