the results
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Gym Company
Gym Company Director, Ben Nedas says:
We really couldn't be more delighted - from the first initial contact you have been an absolute pleasure to work with, and the results have surpassed even our own high expectations. Our site has paid for itself in 8 days and we're confident that your continued attention to the analysis of user data will ensure high level of profitability for our business. I can thoroughly recommend your services to anyone looking to make more money from the internet.
www.gymcompany.co.uk
launched: April 2008
Gym Company is one of the UK’s premier online Gym equipment companies.
They are a multi-channel, vertically integrated organisation, manufacturing many of their retailed lines as well as selling to other retailers too, and in addition to carry all the leading makes across the entire fitness equipment sector, which they sell via the Internet and retail outlets.
Prior to May 2008 when the new Lost Ferret designed site was launched Gym Company had an existing e-commerce site that was ‘working’, in so much as it was generating some orders, converting 0.3% of site visitors into buyers. The disappointing performance of the site disappointed the owners who’s expectations of sales via the Internet were much higher than their site was providing. They were typical of a significant number of businesses who paid little attention to user statistics and how to improve the online shopping experience and so were delighted when approached by Lost Ferret who’s sales team had singled out a number of poor sites to which they felt they could make a significant difference.
In 2007 Lost Ferret were given the go-ahead to redesign the Gym Company website, with the main brief being to increase sales, with a focus on the vital statistic of conversion rate, while enhancing the company image through high-quality design.