Moss
Moss e-commerce Manager,
Paul Kennedy says:
Lost Ferret’s focus on results and proven conversion optimisation service made them the obvious choice.
Everyone here at Moss is excited about launching on the new Lost Ferret platform, Aurora 2.0, which is by far the most advanced we have seen in the areas we are looking to add functionality. We’re looking forward to having the ability to offer promotions online that fit into our business model, and having more scope to improve our online positioning. Most importantly we can now mirror our high street promotions online and offer the same excellent value via both offline and online channels.
The development team at Lost Ferret has delivered everything asked of them, had a first-class attitude and have been a joy to work with, completing tasks on schedule and without drama.
Now that Moss has the platform in place that suits its needs the team is free to focus on results, and we look forward to working with the Lost Ferret team post-launch to achieve our ambitions
www.moss.co.uk
launched: december 2009
We were delighted when we started speaking with Moss Bros because it was a brand we all knew and liked. It just transpired that the high street stalwart was looking for certain new functionality that was already in development here, namely an incredibly powerful promotions suite that would allow it to set up any conceivable promotion very very easily.
Moss needed the ability to exactly mirror in-store promotions online, plus the brief stressed a need to focus on results and integrate with their in-house stock system to provide a seamless multi-channel solution, in 2 distinct phases.
Timescale was extremely tight for Phase 1, but the respective teams worked tirelessly to launch successfully. Such was the trust in the ability of both Moss and Lost Ferret teams that it was decided to launch 2 days after Cyber Monday - a decision that paid off, positioning Moss nicely to capitalise on the busy period.
Even without marketing, like for like sales in 2010 are consistently up on last year, and Phase 2 involving an overhaul of warehousing and returns functionality will be beginning later this year.