The primary purpose of an e-commerce site is to sell. We’ll give you the means and then the help to make the very best of your online presence.
Lost Ferret designs and builds great e-commerce websites first and foremost, and we offer a range of complimentary services such as Search via industry leading partners.
But it doesn’t end there because the purpose of an e-commerce website is to make money, not just to attract visitors.
We're ultimately judged on results, so that's our focus.
Every single redesign we've done has increased sales and conversion rate immediately and some sites have become profitable within one week, but possibly the most important aspect of what we do happens after the site goes live - that's when we really go to work.
For years there has been an incredible amount of money wasted on marketing bad websites with low conversion rates. You’re website should not be considered to be successful simply because of the number of visitors it gets – it’s all about how many of them buy your product.
Most online retailers have, historically, played the numbers game and spent heavily on getting more visitors to the site if they want to increase revenue - but what's the point if hardly any of them are buying?
It's like trying to heat a room on a cold day with the windows wide open - what's the point? A big waste of money.
Our mantra? If you want more revenue, you need more people to take action - not simply more visitors who don't.
To use the cold room analogy: close the windows and the room will get nice and warm.
Eliminate the wastage - minimise the number of people who bounce from your Home page, minimise the number who leave your site because your Search facility shows 'No Results', minimise the number who don't add to their basket because you haven’t answered their questions, and minimise the bounce from your checkout because you ask too many - then spend your money on paid search and your natural search ranking.
The example in the first table shows the impact on sales of increasing your top-line conversion rate by small, 0.5% increments.
The second table illustrates that trying to boost revenue by just increasing visitor numbers is much less effective.
The calculations are based on an average order value of £100.
| Conversion Rate | Number of Uniques | Orders | Monthly Revenue |
|---|---|---|---|
| 0.50% | 20,000 | 100 | £10,000 |
| 1.00% | 20,000 | 200 | £20,000 |
| 1.50% | 20,000 | 300 | £30,000 |
| 2.00% | 20,000 | 400 | £40,000 |
| 2.50% | 20,000 | 500 | £50,000 |
| 3.00% | 20,000 | 600 | £60,000 |
| Conversion Rate | Number of Uniques | Orders | Monthly Revenue |
|---|---|---|---|
| 0.50% | 20,000 | 100 | £10,000 |
| 0.50% | 25,000 | 125 | £12,500 |
| 0.50% | 30,000 | 150 | £15,000 |
| 0.50% | 35,000 | 175 | £17,500 |
| 0.50% | 40,000 | 200 | £20,000 |
Conclusive illustration, we feel, that to launch a site and not work on improving conversion rates is not the best way to make serious money online. Find out how we achieve improvements by reading the Analytics & Conversion Optimisation section in Our Services.
