Our Solutions
Running a website used to be so simple. Traffic used to be cheap, visitors had low expectations and your competitors weren't up to much to really be much competition. Now it's a vastly different scenario. Traffic prices are rising, your visitors are more savvy and your competitors are marching on with ever increasing sales.
Every visitor to your site who doesn't buy is not only costing you money, but also offers your competitors the opportunity to snap them up.
Your website shouldn't be a gamble, or an attempt to reach the average conversion rate - the average simply isn't good enough.
Consider this...
- You lose 1 visitor because they couldn't find the right product
- Lose 3 because your home page doesn't clearly give a reason for them to stay
- Lose 2 because your search feature gives poor results
- Lose 1 because your phone number or address wasn't clearly displayed
- Lose 4 because they couldn't work out how to add to their basket
- Lose 7 because your delivery information was too hard to understand
- Lose 5 because your checkout was too long and confusing
- Lose 2 because your images aren't clear enough
All of a sudden, out of 100 people you've lost 25% of your potential customers through flaws that could have been easily identified and tested, and scientifically proven to have a damaging effect on your sales.
Our redesign addresses these issues, and then we monitor user interaction to see if and where further improvements can be made.
From over 20 years of combined experience in e-commerce, Lost Ferret have developed a new approach to e-commerce development. With our in-house developed Aurora, we have the 4 perfect components for creating highly successful e-commerce sites.
We approach your site from a variety of angles and strive to continually improve your results with absolute flexibility to improve your sales and profitability.
We take into account:
- What you think
- What we think
- What your competitors think
- What your customers think
- What your stats show
Our e-commerce offering comes in only one shape and size: Aurora Commerce. Now in version 2.0, Aurora Commerce is the effort of 3 years work to not only make the admin area easy to use, but to make it easy and effortless for your customers to use. We not only develop and design your website, we adopt a customer centric approach in order to create:
- Compelling, persuasive calls to action to make people want to click
- Headlines to grab your visitors attention so they keep reading your page
- Images that speak a thousand words
- Words that paint pictures
- Forms that are so simple a child wouldn't be daunted
- Checkout process so simple that it's done before people can even consider abandoning
- Content that resonates with your final audience
- Layout and design to focus visitors on the most important parts of your page
- Assurances that give your buyers ultimate confidence to do so
- Landing page relevance for all kinds of buyers
- Email campaigns that point to the relevant landing page for your target
Add to this our one page checkout, flexible back-office integration, multi-channel marketing capability (Shopzilla, Amazon, eBay and many more), completely customisable back-end system and it's easy to see why companies like CATERPILLAR have hired Lost Ferret.