Multivariate Testing

We don't mind a bit of heavy-duty content development so we can test a handful of versions rather than just two. We then make a choice from the bigger group. Alternatively, we can put page elements to the test in various combinations. Welcome to multivariate testing.

With multivariate testing, we can choose which parts of your design or copy affect sales and then analyse them. Do it right and multivariate testing is certain to show an improvement on the previous iteration and will also provide clues into what converts. We can then put it to good use on your other pages.

How does it work? We could use multivariate testing to analyse three elements, say a new image, the body copy and the navigation. Together, they have to create an effect so compelling that visitors simply can't say no. This is particularly vital and an economic necessity if you've paid for those visitors through pay-per-click or banner adverts.

To measure our different versions, we'll create at least two alternatives of the image, copy and navigation and test each combination in each version. With three elements each with two alternatives, we'll need eight combinations (2 x 2 x 2).

We then divide your traffic randomly (see A/B testing demo) to find the perfect combination. The downside is that testing lots of elements or alternatives needs huge numbers of visitors to gather worthwhile data.

On the upside, we'll always be able to improve on current conversions.

Want to increase your conversion rate?

Contact us now to find out what we could do for you.