Marketing
If our clients want to be on page 1 of Google Naturals, we get them there.
You can't make money without visitors, so we'll help get them to the site by a variety of means, via:
- Search engines
- Paid search
- Affiliate marketing
- Email marketing.
Google announced a while back that the split between natural and paid search volumes is as large as 80 to 20 in favour of natural. Both should be used, we feel, but priority should be given to achieving a good natural ranking, certainly as a longer term strategy.
Aurora is extremely search-engine-friendly, and provides the basis for extremely effective Search Engine Optimisation. To date, where there has been a requirement to do so, we have achieved page 1 ranking for all of our clients and our own sites. Some examples as follows:
- Lost Ferret is now high on page 1 for ‘website conversion testing’, ‘conversion rate specialists’, and ‘conversion testing specialists’.
- ZS Diamonds are No.1 on page 1for ‘diamond engagement ring’
- Gym Company now feature on page 1 for ‘power plate my5’
- Bridge55 feature on page 1 for ‘Men’s designer clothing’, ‘G-Star clothing’ and several other terms.
We will work according to your budget and focus strongly on achieving Page 1 ranking for your desired terms via on-site SEO work, and a back-linking strategy.
Paid Search
Pay Per Click, or Adwords, whatever your chosen terminology, has a valuable part to play in an online marketing strategy. A great tool in the early days after a redesign, especially - being extremely flexible and allowing daily monitoring and adjustment it will allow you to formulate a solid plan for a natural search campaign. Flexibility is a major benefit of Pay Per Click marketing so you can stop and start campaigns according to stock availability or new lines, for example. It’s highly measurable and accountable too - every action is recorded and directly attributable.
Lost Ferret has run PPC campaigns at over 15% conversion rate previously.
Affiliate Marketing
We highly recommend the use of an affiliate marketing network, or networks to bring traffic to the site. Affiliate marketing is a potentially valuable and useful part of the mix.
The UK market for affiliate marketing grew by an estimated 45% in 2007, taking the total value of online sales generated by this channel in 2007 to more than £3 billion. This figure continues to rise and so we see it as an important part of an online revenue generation strategy, and a no-risk option.
A report from e-consultancy in 2009 (http://econsultancy.com/reports/topics/affiliate-marketing) states:
"Affiliate marketing is responsible for about 6% of all online sales although this percentage is much higher for online retailers who have embraced affiliate marketing. On average, UK merchants involved in affiliate marketing drive 16% of their online sales via this channel, according to our 2007 merchants' survey".
Your affiliates will become your virtual sales force driving new traffic and sales through a variety of tracked methods. Affiliates only get paid when a sale has been generated so you only pay for results.
Email Marketing
We can provide you with an email marketing platform, training and html creative to market to your chosen target. We can help you with data segmentation and copy writing and split testing tools to ensure your message is effective and on target.We generally see delivery rates above the average and used sensibly, email marketing is a valuable tool.
